厨房潜入！噂の肉野菜炒め専門店ベジ郎の朝の仕込みから！Tokyo new style stir-fried vegetable store!

厨房潜入！噂の肉野菜炒め専門店ベジ郎の朝の仕込みから！Tokyo new style stir-fried vegetable store!

Vege-ro is Tokyo’s new trend : Specialized “Stir-fried meat & vegetable” store. They are becoming famous for their original menu. It was born in 2021, in a greengrocer’s struggle to turn the pandemic crisis into a chance. We heard its success story from the store manager. “You can find stir-fried vegetables at any Chinese restaurant, but there was no specialist before. Strangely. There was really no one. That’s why we did it. Shibuya, Tokyo. Just nearby Tokyu department store. Stir-fried meat and vegetable specialist : Vege-ro There are seats at counter and some tables It is directly managed by a greengrocer A variety of stir-fried vegetables You can select various seasonings and size “Why don’t you eat much vegetable?” Stir-fried meat and vegetable set, from 800 yen. Vegetable set, from 600 yen By this pressure cooker, lard is being cooked About 150-200kg of vegetables arrive every day Ginger to marinate the chicken – Stir-fried vegetables is in trend now, surprisingly – After their opening, many similar stores are opened Onions The store manager says “I got used to cutting a lot of onions” When he was saying so, seemed so excited Cutting vegetables. It makes differences. The outcome is different person by person. What motivates you ? – Don’t you think this store is misterious? Misterious “stir-fried vegetables specialist”. They come here to eat just that. I want to respond to that expectation. It’s just stir-fried vegetables, isn’t it? This store opened only last December and day by day, the customer numbers are increasing. I just need to meet the expectations. The business goes on thanks to the customers. In such a hard days, I feel greatful When a queue is long, about 15 people waits I guess you also want to know why they wait for “just a stir-fried vegetable” I want to say “thank you for choosing us” The handsome and nice manager’s preaparation goes on… Frying chicken A brand-new frying machine called Doctor Fry is used – After introducing this machine, we use about the half of oil we used before It uses a kind of electromagnetic wave Demonstration of stir-fried meat and vegetable cooking Cabbage Onion He is enjoying also putting in the vegetables Let’s do “mashi” (large) This is the volume for MASHI The fried-chicken is done. Here we are! Nice smell of the vegetables and miso… To finish, the lard is put on The preparation finished and the store is opening More staffs came to serve Orders come in soon after the opening continuously Amazingly quick to cook! What a skill ! Miso Mashi is done! Just 3 minutes to cook. So rapid! Customers also quickly eat in and go out About 300 customers per day visit here Fried meat and vegetable, with miso sauce You can put their seasoning called “Vege-no-moto”, vinegar and / or curry powder if you want The set menu includes a cup of rice, too! I forgot shooting it, sorry! The dish was savory and delicious ! I found the farmers having troubles (due to the pandemic outbreak) To resolve the problem, at first we tried to gather vegetables and make many boxes of mixed vegetables in our hub center. We made it drive-through, so that end-users could come to buy In 2 months, about 60,000 people came to buy However, one new delivery scheme was required in order to survive the pandemic and continuously make sales even after it. Then an idea came up. To cook vegetable for a down-sizing. In this way, volume is not an issue any more. Stir-fried vegetables. Strong and satisfactory taste. Some taste to make us say “wow” so that even those who didn’t like vegetable much change their mind and want to eat That was the concept to open this store, “Vege-ro”. Newly opened Ikebukuro branch (April 2022) If you go to Ikebukuro store, try their coleslaw topping The menu is various also here Also here, vege-no-moto, vinegar and curry powder Stir-fried meat and vegetable + coleslaw. 850 yen The beverage “Kagoshima highball” (distilled spirits and soda) can be ordered only at Ikebukuro branch. The coleslaw matches the vegetables really well ! The vegetables are tasted strongly and nicely I myself really changed my idea of stir-fried vegetables Why don’t you put the curry powder ? It’s nice to try a new taste I enjoyed it all !

🍚 Vege-ro

・ Large stir-fried meat and vegetable, miso flavour. Set meal (rice + soup set) 800 yen
・ Ikebukuro Store Limited edition : Stir-fried meat and vegetable + coleslaw set 850 yen

Vege-ro is a new restaurant where you can eat a completely new style of stir-fried vegetable.
We interviewed Shibuya Main Store as well as the newly opened Ikebukuro store!
It was born in 2021, in a struggle to turn the pandemic crisis into a business chance.
As it is directly managed by a greengrocer, fresh vegetables arrive every day.
The store manager talked about how the store was thought, the secrets of success and demonstrated how to cook the dish.
Please take a look until the end!

* Shooting is given with special permission from the store.
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Video Contents
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0:00 Digest
0:46 Shibuya store location, menu / inside the store
1:26 Vegetable preparation
3:14 Manager’s interview
4:22 Fried chicken cooking
5:05 Stir -fried vegetables demonstration
6:49 After opening
11:24 Newly opened Ikebukuro store
12:01 Let’s eat!
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Place
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Shibuya main store

肉野菜炒めベジ郎 渋谷総本店
+81 3-6427-8470
https://goo.gl/maps/81TiMhSaPzd9ZdhJA
4 minutes walk from JR Shibuya Station
TEL +81-3-6427-8470

[Opened in April 2022] Ikebukuro store
https://goo.gl/maps/Ku7hXgD2C4My9psFA
肉野菜炒めベジ郎 池袋東口店
+81 3-5927-8171
4 minutes walk from JR Ikebukuro Station
TEL +81-3-5927-8171

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